"‘Pay it Forward Day’ is a brilliant concept by Catherine Ryan Hyde from her book of the same title. Some people were originally quite sceptical of the whole idea: they said that it was good in theory, but not in practise. I challenged this point of view believing that people are genuinely giving by nature, but many get caught up in the hustle and bustle of every day life. Pay it Forward Day is a time when each of us can get to experience the ‘Power of Giving’ and a massive, positive ripple effect continues as Pay it Forward cards travel around with each good deed that is completed."

Blake Beattie (Pay It Forward Day Founder)